Deconstruction time!
     Hello everyone! Thanks for coming back to our weekly chat! I’m very excited to finally talk about the deconstruction of one of my photographs. I will share my setup and settings with you, and show the before and after below.

     Let’s dive right in! This is one of my favorite photoshoots featuring a model I really enjoyed working with Jaimy, as she is easy and has a beautiful face I just love to work on. It’s really important to first take the time to find a model that fits in the style and idea you’re looking for. This is such a big factor is making the end result come together. Before I start with a shoot, I always look at what I want to create while also thinking about the post-production in photoshop. That in the end I have a photograph that really catches your eye and draws you in.

This photo is shot for the fall campaign of These pictures are used for social media and the online website banners. The team wanted to create trending fashion photographs for the website so they had the idea of using beige curtains to create a warmth similar to the clothes. As for the retouching, my idea was to keep it as natural possible and only accentuate her beauty. With webshop photography the challenge is not letting the model take the focus off of the clothes.

     See below for explanation and camera settings in the light-plan I made. When shooting e-commerce, it’s important to use a higher F-stop. Around F10 or F11 will make sure that everything is in focus.
     At my current work, we use the brand Elinchrome for flashes and accessories. I used a white deep umbrella to spread out the light while keeping it soft. The flash is high and angled down on the model. Underneath the flash I have a silver reflector screen to make shadows under her eyes and chin softer and catch a little sparkle in her eyes.
    Also added, the retouching before and after. Use your mouse/finger to slide back and forth to see the differences. I always go step by step in Photoshop, starting with the skin cleaning up all the blemishes and smoothing the skin out. I always try to keep it natural and not make it plastic. Keep the pores intact. After all, we do all have pores but look for a model with a clear face and small pores this will really help you in post-production! As you can see I use very minimal color effects and made her highlight stronger and darker parts dramatized to make it really pop. I added the full version and cropped version for the skin up close.
   I really hope you enjoyed reading about behind the scenes how I created this photo and I look forward to doing it again! If you have a request for a deconstruction of one of my photographs let me know in the comments. Happy Sunday!

-Nancy Deremer